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CoverGirl’s Lash Blast Volume Mascara Celebrates 15th Birthday

Quinceañera edition's makeup formulation is vegan and targets clean beauty consumers.

CoverGirl’s hero mascara that sells every seven minutes—Lash Blast Volume Mascara—is celebrating its 15th birthday in 2023. The topselling orange tube of mascara is getting a limited-edition upgrade to commend the milestone with gold foil confetti, according to the Coty-owned beauty brand.   “CoverGirl Lash Blast Volume has paved the way for the mascara category since its release in 2007. Over the past 15 years we’ve released multiple iterations, most recently a clean and vegan version. We ...

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